When I was 9 year old (in 1980) we moved to a sunny Country and settle down 10 meters from the Mediterranean Sea.
For me it was a big smash in the face.
Passing from a cold rainy and boring country to a kids Paradis sunny country.
As living in front of the sea, I was each afternoon at the sea learning to surf.
Very fast I discovered all the surf and skate brands that were part of our univers; Ocean Pacific, Gordon & Smith, Lightning Bolt, Town & Country and all the others.
One day a Friend came back with a tee that surprise all of us : a copy of the Chanel logo with two S back to back : Stussy was born !!!
Shawn Stussy was a Californian shaper that decided to launch a small surf orientated tee brand.
The rest is history.
What a surprise when I learned that Shawn have launch a new label “S/Double Studio”.
It’s like Back to the Future !
But when I saw the result : Bravo !
Shawn have team up with the Best producer in each category to produce each piece of the collection.
The shoes are made by Mark McNairy, the Varsity Jacket is made by Dehen, the shirts are made by the New England Shirt Co. and they have made a jeans using a twenty year dead stock Japanese selvage fabric !
The concept is great : 30 years ago we wanted surf/street brands.
Today we want “authentic” great quality clothing with references to the Past.
That’s what S/Double Studio is about, giving to yesterday kids today quality.
Good Luck Mr. Stussy !