The iconic model M990 have 30 year.

To celebrate this anniversary New Balance made a reedition called M990GRY.

This edition is made only of 990 pairs.

Made from grey color this edition is quite hard to find.

Two shops were selling it in Paris, Colette and Starcow but they are already out of stock…

I still miss that one in my collection but I’m trying hard to get it.

If someone know where I can find a 9,5 US size….:-)

Photos :

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At the end of the 90’s all the Dr. Martens production was outsourced to Asia.

All the British Dr. Martens manufactures were closed.

Only remained open, a small unit located in Wollaston.

This 40 employees unit was there to craft samples.


Some times ago, the brand finaly decided to have it’s vintage lines and limited edition lines produced in Wollaston.

Originals models such as the 1460 and the 1461 amongst others are produced in Wollaston.

Just near the manufacture, they have open a small museum wich displays some collector pieces.




The fact of having a small part of the production (2%) Made in England is, of course, a marketing strategy, but on the other hand if people will follow those Made Europe products, the brands will, slowly but surely, go back to a bigger Made in Europe strategy !

When I was 9 year old (in 1980) we moved to a sunny Country and settle down 10 meters from the Mediterranean Sea.

For me it was a big smash in the face.

Passing from a cold rainy and boring country to a kids Paradis sunny country.

As living in front of the sea, I was each afternoon at the sea learning to surf.

Very fast I discovered all the surf and skate brands that were part of our univers; Ocean Pacific, Gordon & Smith, Lightning Bolt, Town & Country and all the others.

One day a Friend came back with a tee that surprise all of us : a copy of the Chanel logo with two S back to back : Stussy was born !!!

Shawn Stussy was a Californian shaper that decided to launch a small surf orientated tee brand.

s double studio shawn stussy

The rest is history.

What a surprise when I learned that Shawn have launch a new label “S/Double Studio”.

It’s like Back to the Future !

But when I saw the result : Bravo !

Shawn have team up with the Best producer in each category to produce each piece of the collection.

The shoes are made by Mark McNairy, the Varsity Jacket is made by Dehen, the shirts are made by the New England Shirt Co. and they have made a jeans using a twenty year dead stock Japanese selvage fabric !

The concept is great : 30 years ago we wanted surf/street brands.

Today we want “authentic” great quality clothing with references to the Past.

That’s what S/Double Studio is about, giving to yesterday kids today quality.

Good Luck Mr. Stussy !