The American sportswear brand Velva Sheen was founded in Cincinnati in 1932. As a manufacturer of sportswear, the company specializes in the perfect workmanship of sweatshirts and T-shirts for American college and school sports teams, but also for the armed forces. The tradition of producing in the USA and using only American cotton is still maintained today. Steve McQueen and Muhammad Ali appreciated the high level of comfort and durability of this classic sportswear.